Branding > Embroidery

A design stitched onto a material through the use of high speed, computer controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread.

The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing. Embroidery is most commonly used on logo patches, apparel and caps or hats.

Formats supported for embroidery:
PDF | JPG (hi res) | AI | CDR
ALL to be for PC NOT MAC

Preparing of Artwork

Preparing the artwork in order for it to be used for embroidery:

  • Any high-res image format.
  • Digitised using Wilcom software package.
  • Digitising Charge = Once off


  • Size of the main embroidery.
  • Size of written letters.
  • Framing the embroidery (pockets on shirts).
    • Embroidered above pocket.
    • Remove pocket, embroider, then resew the pocket.
  • Long turn-around time for large orders.
  • Fine detail will not brand correctly.


  • Adds a more prestigious look to the garment.
  • Small quantities are often more cost-effective than Screen Printing.
  • Embroidery will not fade or wash away.
  • Certain items must be embroidered - some items cannot be screen printed (Eg. - fleece, certain moisture management garments, and synthetic garments).